![]() ![]() In other words, as Dr Wang puts it, Google hasn't designed it that way. It argued that this was "the core of Google's business", with the tech company generating billions in revenue from its advertising business each year, and that Google sold data that was collected from private browsing sessions. The privacy lawsuit claimed tracking users in "Incognito" mode "allows Google to offer better, more targeted, advertisements to users". "It doesn't stop anyone along the road or who is watching you through surveillance cameras from tracking where you have been." Why doesn't private browsing mode keep browsing private? "When you stop driving, you delete the path of your journey from the in-car navigation system, you may even delete how many kilometres you've travelled from the odometer," he explains. ![]() One way to think about it is to imagine yourself driving a car, says Dr Brydon Wang, legal scholar in trustworthy data governance at the Queensland University of Technology. But it does little to protect user privacy beyond that, which means that browsers, platforms, websites and network providers can all still track private browsing sessions. ![]()
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